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Now Available
The Case
for Reopening the
Amway Pyramid Scheme Case
An Inquiry into the Legality of Multi-Level
Marketing
The first in-depth analysis of the 1979 ruling that provided Amway and
the MLM industry its current basis of legality.
Using the guidelines and standards of that ruling, are Amway and the
MLM industry operating legally today?
Issues Reviewed:
- The "tools" business
- Front loading
- Market saturation
- Retail sales level requirements
- Pyramid collapse
- "We only sell to ourselves!"
- The silent victims of MLM
- MLM's impact on legitimate businesses
- The spread of MLM to poor, under-developed nations
- Reform and regulation of MLM
Written for:
Regulators, attorneys, journalists, business school constituencies, editorialists,
talk show hosts and business leaders whose work requires sorting out hype
from hoax and finance from fraud. It is also intended for individuals who
want to put a sounder floor under their instinctively negative or skeptical
reactions to the MLM business as it is widely practiced.
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