Why MLM Is Invisible, Part II: False History and Identity

In the previous (Part I) of this series, it was seen how the fictionalized language that was invented by MLM promoters serves to prevent critical analysis. The pseudo-business terminology camouflages nearly total losses, pervasive deception, lack of customers, money transfer and social disruption.

The greatest of these disguising words and phrases is the term “direct selling.” In this phrase, MLM can remain invisible not only by false titles and terms,
but a false identity. This false identity was gained by taking over the status of a deceased business sector, door-to-door sales, and then rewriting history to claim that MLM is direct selling’s rightful heir and direct descendant. Read More...
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Why MLM Is Invisible, Part 1: False Language

Normally, a social or economic phenomenon, in which as many as 15 million American households participate year after year and which involves intrusive and sometimes disruptive personal and social interactions in addition to potentially thousands of dollars of lost investments, would be extensively studied. It would be regularly reflected in the news, as a subject or at least as a backdrop in books, plays, novels, and movies.
Yet, strangely, multi-level marketing remains unstudied by our universities, and gets only the barest of mention in the media. From a media, news and arts perspective it seemingly does not exist. Only in comedy, and even then on rare occasion, do the realities of MLM appear in the media.
As this analysis will show, it is not only that the
daily experience of MLM is absent from the media and arts but the truth of MLM itself is missing. MLM exists in our society as a myth, or as the author, Charles Mackay, would call it “an extraordinary popular delusion.”
MLM’s absence in public forums or art and the media indicates something far greater and different from neglect or absence. It indicates denial, disinformation, cover-up and suppression.

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